Drawing inspiration from iconic photographers such as David Bailey, Brian Duffy and Mario Testino, along with more recent inspirations such as Annie Liebovitz, and duo Mert and Marcus, my goal is simple, to create images which speak to the person viewing them. Not wanting to be confined to the four walls and paper backdrops of a studio, I specialise in location shoots and relish the challenges that the ever changing environment throws at me. Why confine yourself to a small space when you can have the whole world as your studio.
Being a perfectionist, I set my standards high and strive to reach the dizzying heights I come to expect from my own abilities. I always push myself to bend the boundaries of creativity and I am constantly in search of capturing my subjects in a new dimension. Lighting plays a vital role in my photography, both natural light or engineered, whether it be a flash gun, or a full strobe lighting set up, I will always look to get the most out of the lighting I have at my disposal.
Growing up in Tottenham, North London, I never had the best of anything so always had to make the best of what I had. This has taught me that improvisation can go a long way, and every problem will have a workaround which if approached right can be used as an advantage. Much like Bailey, I chose to go against the grain with many aspects of my photography, right down to my choice of camera system, perceived by many to be a bold choice due to the lack of professional photographers invested in the system. However, to me, it’s not about how many people are using it, but how well I am using it to serve the purpose of what I am required to capture.